Key Metric
4x Social Engagement
Project Scale
5 weeks, 2 editors
Challenge
The Challenge
A consumer brand had several days of raw launch-event and product footage but no clear plan for turning it into finished content. They needed one consistent visual identity spanning a slower-paced hero film, a set of scroll-stopping social cuts, and a broadcast-ready spot, all before a fixed launch date that could not move.
Solution
The Solution
How our team delivered
1Reviewed all raw footage and built a shot-and-story structure for a hero film plus a family of shorter cuts drawn from the same shoot.
2Edited each piece for its platform and pacing, from a deliberate, story-led hero film to fast, attention-grabbing social edits.
3Applied consistent color grading and sound design across every cut so the campaign read as one series, not a set of disconnected clips.
4Delivered final exports formatted correctly for the website, every major social platform, and broadcast specifications, ready to publish on day one.
Results
Business Impact
The results that matter
4x social engagement versus the brand’s previous campaign
7 finished videos delivered from a single shoot
One consistent grade and sound identity across every platform
Delivered ahead of a fixed, non-negotiable launch date
“We handed over hard drives full of raw footage and got back a campaign that felt like it was planned that way from the start.”
Brand Manager
Product Launch Video Campaign