Key Metric
Interactive 3D Product Viewer
Project Scale
React, Three.js, React Three Fiber, GSAP
Challenge
The Challenge
A performance-magic prop is hard to sell from flat photos alone, customers need to see how the pieces actually move and fit together, but a full, realistic 3D model heavy enough to look convincing also risks a slow, janky page if it isn't handled carefully.
Solution
The Solution
How our team delivered
1Built a real-time 3D product viewer with React Three Fiber, rendering the actual product model with studio-style HDRI lighting and reflections instead of pre-rendered images.
2Made each of the product's six markers individually clickable, animating them in and out of their holder with GSAP for a tactile, hands-on feel.
3Added drag-to-orbit camera control and a slow auto-spin turntable so the lighting sweeps naturally across the model from every angle.
4Tracked real byte-level download progress for the large 3D asset and drove a smooth, gradual loading screen from it, so the page never shows an unfinished or unlit frame.
Results
Business Impact
The results that matter
Customers can rotate and inspect the product in the browser before buying
Each of the six markers animates individually with a real, physical-feeling reveal
Smooth, gradual loading screen instead of a stalled spinner despite a large 3D asset
Consistent, realistic lighting maintained across every camera angle